In the US, a study found that the electric vehicle shopping experience at car dealers is quite poor and a problem for EV adoption.
Now, a new study finds a similar problem in Europe where “dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale.”
That’s the actual title of the research paper published in the Nature Energy science magazine by researchers from Aarhus University, Denmark and the University of Sussex.
The study is based on “126 shopping experiences at 82 car dealerships across Denmark, Finland, Iceland, Norway and Sweden.”
As most consumers do not have pre-existing knowledge of electric vehicles (EVs), and current market conditions favour petrol and diesel vehicles, car dealership experiences may strongly influence EV purchasing decisions. Here, we show that car dealerships pose a significant barrier at the point of sale due to a perceived lack of business case viability in relation to petrol and diesel vehicles.
Read full story here: Electric Car Adoption Is Slowed Down By ‘Dismissive And Deceptive Car Dealerships’, Finds New Study | Electrek
